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Kelela

Making space for conversations that protect

Communication Strategy · Social Impact · Editorial Design · Digital Platform

Cover of Kelela for Children: Guidebook on Child Sexual Abuse Prevention and Intervention. The Kelela wordmark in white over painted brushstrokes in orange, coral, teal, rose and blush.

The Conversation

Some conversations can change lives.

In Ethiopia, conversations about child sexual abuse are often shaped by silence, stigma, and barriers to communication.

Kelela began in 2017, following conversations and personal accounts shared during the global #MeToo movement. They revealed an urgent need for accessible information that could support communication between children, parents, caregivers, and educators.

The initiative brought together people from different professional and creative backgrounds to develop practical resources for prevention and intervention.

The Foreword opener from the guidebook: the word Foreword in white over layered brushstrokes in rose, orange, ochre and teal.

The Collective Effort

Built throughshared commitment.

Founded and organized by Selam Mussie, Kelela developed through the voluntary contributions of researchers, psychiatrists, psychologists, legal professionals, writers, translators, designers, and community members.

Resolution Studio and its leadership became involved early, contributing creative expertise, design, branding, digital development, and studio resources, investing its own time rather than treating the work as a paid assignment.

More than two years to develop the first guidebook.

Designing for Understanding

Making difficultinformation accessible.

Kelela for Children: Guidebook on Child Sexual Abuse Prevention and Intervention supports parents, caregivers, educators, and professionals working with children. It was informed by focus group discussions, professional expertise, and more than 30 anonymous survivor accounts.

Three painted chapters guide the reader from knowing, to preventing, to responding.

  1. 01

    Understanding

    Information about child sexual abuse, its different forms, warning signs, and consequences.

    Chapter 1 divider: Key information about child sexual abuse, with a large painted 01.
  2. 02

    Prevention

    Practical guidance for parents and caregivers, including age-appropriate conversations and protective measures.

    Chapter 2 divider: How can families and guardians prevent child sexual abuse, with a painted 02.
  3. 03

    Response

    Information on supporting children, responding to disclosures, and navigating medical, psychological, and legal processes.

    Chapter 3 divider: What to do after sexual abuse occurs to children, with a painted 03.

A Visual Language for Important Conversations

Designed to be seen.Created to be understood.

The Kelela identity uses expressive color, typography, and graphic elements to make complex information approachable without diminishing its seriousness. Resolution Studio developed the brand design and graphics, creating a visual system that brings clarity, energy, and consistency to the initiative's communication.

The Kelela wordmark: hand-painted Amharic letters ከለላ with KELELA and ለልጆች on white brushstroke bars, over orange, ochre and teal paint.
The wordmark. Hand-painted Amharic letters, ከለላ, with the name and the edition set on brushstroke bars.
Printed copies of the Amharic edition of the guidebook fanned out on a table.
Printed copies, ready for schools and communities.
The guidebook open on a table, showing a dark chapter page with orange brushwork and a page of body text.
Inside the guidebook.

Colour, sampled from the guidebook

  • Orange#EE754A
  • Coral#F09A74
  • Blush#FADAC9
  • Teal#67C4C2
  • Rose#EA5352
  • Ochre#F5B54D
  • Charcoal#4A4B4D
Back cover of the guidebook: the Kelela mark over sweeping orange, ochre and blush brushstrokes.
Back cover.
Kelela brand artwork: blush, ochre and rose paint shapes on orange, with the wordmark in the corner.
Brand artwork for communication beyond the book.

Knowledge That Can Travel

Created to reachmore people.

Kelela expanded the accessibility of its guidebook through four language editions. The publications were made available free of charge through the Kelela website, extending access to information beyond the printed book.

The digital platform provides a place to discover resources and engage with the wider initiative.

Visit kelela.org ↗

English edition · free on kelela.org

Beyond the Brief

Creative commitment,carried into action.

Kelela represents a kind of work that is central to Resolution Studio's identity. The studio's contribution extended beyond creative services: through the commitment of its leadership and team, Resolution Studio invested its own resources in developing communication tools around an important social issue.

The project shows how research, design, technology, and collaboration can come together to create practical resources for communities.

When conversations become possible, protection becomes a shared responsibility

Project
Kelela
Initiated
2017
Creative partner
Resolution Studio
Studio contributions
Brand Design · Editorial Design · Graphics · Website Development · Creative Collaboration
Languages
Amharic · English · Afaan Oromo · Tigrigna
Publication
Kelela for Children: Guidebook on Child Sexual Abuse Prevention and Intervention

Credits · Kelela for Children

The guidebook's medical, psychological and legal content was written and reviewed by the professionals below. Resolution Studio contributed the brand design, graphics, publication design and website.

Content
Dr. Azeb Asaminew Alemu (lead), Ato Henok Hailu, Aklile Solomon
Content advisors
Dr. Fikirte Girma, Ato Workneh Kebede
Translation
Lidet Tadesse, Dagmawi Belaineh, Yordanos F. Gebru; edited by Blair Salditch
Brand design and graphics
Resolution Studio: Mesfin Teshome, Anisa Ali and the studio team

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