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Ministry of Irrigation and Lowlands

Giving a national ambition an identity.

Brand Identity · Communication Strategy · Digital Experience · Environmental Branding

The Story

A new institution. A vision for Ethiopia's future.

The Ministry of Irrigation and Lowlands was established in 2021 to bring two national priorities under one roof: expanding irrigation, and developing Ethiopia's lowland and drought-prone areas.

A new ministry with a broad mandate needed to be recognized quickly and consistently, by government partners, communities and the public, in Amharic and in English.

Resolution Studio created the identity, its guidelines and the tools that carry it, from the logo and its animation to the website and the materials used every day.

A wide view across the Ethiopian highlands falling away to the lowlands under a clear sky.

The Identity

An identity shaped by water and land.

The mark brings together a drop of water and the contour of the lowlands, the two things the Ministry exists for. The guideline sets out how it was built, and how it should be used.

  1. 01The logo
  2. 02The drop
  3. 03The contour
  4. 04Colour and type
  5. 05On every background
Guideline page: five steps showing how the drop is drawn on golden-ratio rectangles and spirals, ending in the finished coloured mark.

The golden ratio gives the drop a proportion that feels natural to the eye.

Contour lines describe altitude, from highlands to lowlands.

  • Primary#18325A
  • Green#00673D
  • Light green#37B44B
  • Lemon#BED431
  • Water#E3E5C8
  • Secondary#C49A6C
  • Gradient I
  • Gradient II
  • Gradient III
  • Gradient IV

Amharic · Nokia Pure Headline

English · Enzo

Six print colours, four digital gradients, two typefaces. Amharic always sits above English.

On colour, the logo turns white. On white, it keeps its full colour.

The altitude map

The mark holds Ethiopia's landscape, from highlands to lowlands. Each band of colour is a level of the land, from water to dry ground.

  1. Aerial view of water.Water
  2. Aerial view of crop rows.Crops
  3. A green field from above.Fields
  4. Seedlings sprouting from soil.Seedlings
  5. Cracked dry earth.Dry land

The Brand in Practice

One identity. Many expressions.

The white MiLLS flag on a flagpole against a clear sky.
A MiLLS silk scarf worn at the neck, printed with the symbol and the bilingual name.
The MiLLS scarf laid flat, in bands of teal, navy and lime.

Stationery

Letterhead envelopes, window envelopes and stickers carry the same flowing bands, so even the post is recognizable.

A MiLLS presentation folder in gold and white with drop-shaped photo windows, and a matching brochure.

The Digital Experience

A digital home for a national mandate.

The website brings the identity online: the brand waves frame every page, the drop becomes a window for photography, and the Ministry's leadership speaks directly to visitors, in English and Amharic.

Shown here are original page designs and the News section as built.

From the project
The delivered homepage design: layered navy, teal and green brand waves, the bilingual logo, the welcome heading and a drop-shaped photo collage.

The live site today

The Ministry's website has continued to evolve since launch. Explore its current sections:

Communication Beyond the Screen

Designed for everyday use.

A MiLLS billboard against a blue sky: the flowing pattern, the logo and a drop-shaped photo of irrigated fields.
Billboard.
A MiLLS directional totem: the logo on navy, an arrow, and the address on a green-to-lemon panel.
Directional totem.
A hanging sign reading Elevators with an arrow, printed on the flowing brand pattern.
Wayfinding.
An office door sign: a green brand panel with room number 101 beside bilingual name plates.
Office signage.
A MiLLS truck, pickup and car wrapped in the flowing brand pattern with the bilingual logo.
Fleet.
Guideline page: infographic styles in brand colours, including round diagrams, histograms, comparison charts and data with icons.
Infographics, from the guideline.

Closing

A recognizable presence for a growing institution.

From a flag on a pole to a name plate on an office door, the Ministry now speaks with one consistent voice, in both of its languages, wherever people meet it.

From water and land to a shared vision for the future

Visit mills.gov.et ↗

Client
Ministry of Irrigation and Lowlands
Project
Institutional Branding and Digital Transformation
Services
Brand Identity · Communication Strategy · Website Design & Development · Environmental Branding · Event Branding
Languages
Amharic and English

Our role

Resolution Studio designed the identity, its guideline, the logo animation and the brand applications, and designed and developed the website. The Ministry's programmes, projects and published content are its own.

Resolution Studio works at the intersection of people, ideas, and systems.We believe meaningful change happens when strategy, communication, creativity, technology, and collaboration work together.

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