01
Plant
A native tree goes into the ground, planted by local teams.
01 · The Beginning
The idea behind Qeyé.
But what happens after planting day?
Qeyé began with a question: What if people could stay connected to the trees they plant, know where they grow, follow their journey, and become part of something larger?
That question became the starting point for a new venture connecting nature, people, and technology.
02 · The Idea
Plant. Connect. Follow.
A location. A species. A person. A place in a larger ecosystem. Qeyé gives each registered tree a digital record, so its journey can be followed.
02
Connect
It is placed on the map and given a record of its own.
03
Follow
Its person, project and place stay connected while it is cared for over the years.
03 · The Platform
Everything is connected.
From one tree to the people, organizations, places and living systems around it, in one platform designed to make a complex network feel simple and personal.
01 · Map
A marker on the map.
Every registered tree has a place. Filters move between trees, projects, organizations, members, cities and forests.
02 · Tree
The marker opens a record.
Species, place, registration, biodiversity and Carbon & Climate, held in one record.
03 · Person
The record connects to a person.
Each person gathers their trees, places and connections, and can plant for themselves, gift a tree or grow with family.
04 · Organization
People become a portfolio.
Organizations build tree portfolios across projects and places, like Expertise France, with trees registered at Gullele.
05 · Place
A portfolio belongs to places.
Projects and cities give every tree its context: Gullele Botanical Garden, in Addis Ababa.
Planting Approach
Four ideas, working as one system.
Right Tree · Right Place · Built to Thrive · Growing Together
Right Tree
Every species is selected for the landscape where it will grow best and create lasting environmental value.
Right Place
Built to Thrive
Growing Together
Every species is selected for the landscape where it will grow best and create lasting environmental value.
04 · The First Chapter
Starting in Addis Ababa.
Qeyé’s first chapter began at Gullele Botanical Garden, where planting, community participation, native species and digital registration came together.
- 2,000
- trees planted and registered
- 135
- participating individuals, families or organizations
- 5
- native tree species
- 7
- jobs created
- 3 years
- of post-planting maintenance and monitoring arrangements
05 · The Ambition
One city is a beginning.
From city streets, schools and parks to forests and restoration landscapes, the platform is designed to grow wherever Qeyé develops local partnerships and projects.
Connecting people to trees, trees to communities, and communities to thriving forests.
Qeyé brings together the things we believe creative work can do: turn an idea into a venture, make complex systems accessible, and create new ways for people to participate in something meaningful.
Through strategy, identity, product design, technology, and communication, Resolution Studio contributed to building the foundation for Qeyé’s next chapter.
Explore Qeyé- Venture
- Qeyé Green · an independent, founder-led company
- First chapter
- Gullele Botanical Garden, Addis Ababa
- Platform
- qeye.resolution.studio
- Project type
- Venture building
Our role
Venture Building · Brand Strategy · Visual Identity · Product Strategy · UI/UX Design · Platform Development · Communications